We go into the analytics layer behind your store or service business, fix what's broken, and leave you with a data setup that answers the questions you're actually asking — not the ones that were easy to measure.
No jargon Every deliverable explained in plain language
Yours to keep Fully documented, owned by you
0× long-term contracts Month-to-month, cancel anytime
Most owners we meet have analytics installed — and still no idea what's actually working. The reason isn't laziness. It's that the setup was never built for the questions you're asking.
You're not confused because you're bad at data. You're confused because the tools were set up to collect, not to answer. Shopify says one thing, GA4 disagrees, the ad platforms tell a third story — and reconciling them is somebody's full Monday morning. So you pick the number that feels right, run with it, and hope the next campaign confirms it.
You're spending on ads, paying an agency, and still can't draw a straight line from budget to booked clients. Bookings show up, but the chain from ad → click → call → client is invisible. The agency reports "engagement" while you wait to see actual qualified leads. The problem isn't the spend — it's that no one built the tracking to answer that question in the first place.
Different stack, same root cause — the data was set up to exist, not to answer. That's the gap we close.
Before you scale ads, before you change platforms, before you hire another marketer — fix the foundation underneath. That's all we do, and we do it in weeks, not quarters.
Most analytics tools give you more places to look — not more clarity. We fix the tracking layer underneath so every report, across every platform, pulls from the same verified source. You stop cross-referencing and start deciding.
Defined deliverables, defined scope, a fixed price. You know exactly what you're getting before we start — no moving goalposts, no open-ended retainers, no "we need a few more weeks."
Everything we configure is documented in plain language and owned by you. What we hand over works on its own — and if you ever want someone watching over it after we're done, we have an option for that too.
Start with Foundation to establish a verified analytics infrastructure. Continue with Pulse when you want it kept accurate — without hiring in-house.
A fixed-scope engagement to rebuild your analytics from the ground up — audited, documented, and verified.
We map everything you have, flag what's broken, and give you a prioritized fix list in plain language — before we touch a single setting.
Before any implementation starts, we sit down with you to understand what decisions you're trying to make. Then we design the tracking around your questions — not around what's easy to measure.
GTM, GA4, and up to 2 ad pixels (Meta, Google Ads) configured against your Measurement Plan and verified end-to-end.
Five reports built around the business questions you actually ask — not GA4's default views. Ready the day we hand over.
Analytics break quietly. Pulse keeps your data layer accurate, monitored, and evolving — month after month.
When a tag breaks or a conversion stops firing, we catch it and fix it — before it spends a week distorting your reports.
Threshold alerts on your key metrics flag unusual drops or spikes the moment they happen — so a bad number triggers a conversation, not a bad decision.
Every quarter, a full QA sweep of your entire data layer with a written summary — so you always know where things stand, not just when something breaks.
Analytics consulting for businesses that need answers. We're based in Hamilton, Ontario — and we work with clients across Canada, the US, Europe, and beyond.
No pitch, no pressure. Drop your details and we'll reach out to answer questions, walk through your setup, or just point you toward the right resource — whatever's actually useful.
